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GAP brand belief inspires Dress Normal campaign
In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also...
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Libra and OCRF partner for Silver September
All this month, Libra are aligning their brand with the Ovarian Cancer Research Foundation for Silver September. This is another great brand partnership for OCRF but also a great brand fit for Libra....
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Road Art, Great grassroots local branding
Local communities in the states have been using road art as way to engage and display the hope and spirit of neighbourhoods. The murals which are painted by the community and are popping up at...
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GMHBA Brand Kicking Goals for Kids
While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals...
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Playing at being a brand designer
Have you got the skills? So you think you’ve got what it takes to jump on the tools and bang out a brand identity? Well, here’s a couple of web games to test you production skills. Here’s a couple of...
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The Flip Side of a Branding and Strategy grad
Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy,...
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Art with Heart 2014
The countdown is on as we are about to open the Truly doors on our 15th annual Art with Heart exhibition. Our chosen non-for profit organisation this year will be the fantastic team at Good Cycles,...
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Another successful Art with Heart charity event!
After a successful night and many sore heads, we are pleased to announce most of the artworks have now sold and we will be contacting the successful bidders! There are still some pieces available, so...
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Meet the pears – quirky sock brand embraces the odd
Odd Pears sell socks in Pears, not pairs. A Pear is three individual socks, two matching, one odd. It encourages the expression of individuality. “Odd Pears isn’t just any old sock company. We spend...
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Revealing interviews offer honest insight into what it is like to be a creative
Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings,...
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Lambis new brand advertisement – searching for softness
Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a...
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When brands come to life
Our friends on Fast Company are running a story on the worlds busiest Santa, which is worth a watch, specially this time of year. I think it’s incredible that our current perception of old saint Nick...
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Playful branding design is not just for kids!
The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project. Having ‘just’ survived the Christmas period, it is common for...
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Duracell’s human touch bus shelter: clever experiential advertising
Today brands are investing heavily in digital media, hiring community managers to curate their social media content, developing cutting edge mobile apps, adapting their websites to be responsive and...
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Karen Walker brand continues to be a differentiator in the market
Karen walker’s clever new eyewear campaign is even better than her last! Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after...
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Melbourne’s Tree Branding Exercise
City of Melbourne has developed a really interesting way to highlight the challenges the city faces maintaining it’s famous beautiful leafy avenues. Working through it’s Urban Forest Strategy they...
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Nivea adopts ‘How the Sun Sees You’ film for new brand awareness campaign
American short film that highlights sun damage to our skin has been adopted by skincare giant Nivea for an Australian awareness campaign. Almost everyone is born with perfect skin, but as we age, so...
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The times are McChanging
In the increasingly health conscience and food obsessed global market consumers are rapidly boycotting McDonalds. But the worlds number one fast food chain isn’t going to take it lying down. After 12...
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‘To the Serengeti and back in five minutes’
It can be difficult to be cut–through in the cluttered world of automotive marketing, but Soho Square’s work for Volkswagen managed to get everyone talking. Instead of sending around the standard...
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TESLA new batteries will disrupt our brand world
Tesla’s Powerwall Energy Storage systems and their upscale relatives for businesses and utilities are causing waves through the energy community in ways not seen since the iPhone launched and changed...
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