Clik here to view.
4 website inspiration galleries to drool over
As a designer, I’m constantly on the lookout for websites that don’t fit the mould of a stock standard template design. If a site is intriguing, invites me to explore various elements on the page, and...
View ArticleClik here to view.
Ruby Red chocolate hits town: KitKat leads the frenzy
I’m a self-confessed chocoholic. Like most sane people I love chocolate. In Melbourne, we are spoilt with chocolate shops, chocolatiers and chocolate cafés just as common as bakeries. Even the...
View ArticleClik here to view.
The Confounding Trend of Bland Branding
Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks....
View ArticleClik here to view.
Facebook and regaining brand trust
You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive...
View ArticleClik here to view.
Tradition Trumps Taste in Brand and Packaging Design
Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design...
View ArticleClik here to view.
6 Inspiring Hand Lettering Artists
Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here...
View ArticleClik here to view.
Jack Howl’s illustrations create a world of eccentric and curious characters.
Jack Howl’s illustrations suggest he’s visited a futuristic world fraught with semi-surrealist demons and characters inspired by Japanese folklore and pop culture. The longer you look at the...
View ArticleClik here to view.
A place brand in the making.
http://www.trulydeeply.com.au/wp-content/uploads/2018/09/lh_makerpark_01-1.mp4 Maker Park is a proposed adaptive reuse park that will revitalize an unused industrial site on the waterfront in...
View ArticleClik here to view.
The Silo Art Trail : Australia’s largest outdoor gallery
Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture...
View ArticleClik here to view.
Mailchimp goes bananas with its rebrand
The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. You can see the logo revision process here,...
View ArticleClik here to view.
4 website inspiration galleries – Part 2
So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners....
View ArticleClik here to view.
How Colour Psychology Works in Branding
Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes...
View ArticleClik here to view.
10 annoying things designers do
Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact....
View ArticleClik here to view.
Office updates their suite of icons with a new design mindset
A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade...
View ArticleClik here to view.
Pantone have announced the colour for 2019
Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple...
View ArticleClik here to view.
For the love of colour : 8 cool colour inspiration sites
Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times....
View ArticleClik here to view.
Truly Deeply rebrands Homyped shoes
Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new...
View ArticleClik here to view.
Truly Deeply rebrands ATSE as Applied
Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and...
View ArticleClik here to view.
When it comes to Branding Popular ≠ Best
When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces (or POPS). The rebrand is...
View ArticleClik here to view.
Did brand mark design predict Trump’s rise to power?
How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that...
View Article