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The urgent need for more responsible brands
‘Unpacked’ photos remind us that brands need to take more responsibility for their impact. Recently I’ve had the wonderful opportunity to work with several purpose-led and social enterprises. Helping...
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Morrison and Shorten fail to build brand differentiation
Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted very small...
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Responsible produce packaging from Asia
Asian supermarkets use banana leaves instead of plastic packaging for fruit & veg. For decades many consumers have been pushing Australian retailers to reduce the overpacking of fruit and...
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How Now brand chasing the ethical dairy dream through crowdfunding
Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey....
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The power of brilliant brand identity design
Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of...
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Archivio Graphica Italiana – A tribute to Italian Graphic Design.
Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is an online archive...
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Greta – A bold font to celebrate a bold young leader of our time.
The ultimate Designer’s Mark of Respect. You know you’ve made it as a global person of import when your hand writing is turned into a font. Over the years there have been fonts created by the hand...
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Recognizing the World’s Best Type Design for Branding.
Celebrating typography as a valuable branding asset. Type foundry Monotype have this year launched the Type Champions Award, to recognize brands for their creative, innovative, and memorable use of...
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Stunning New Yorker Cover pays tribute to the Black Lives Matter movement
Stunning New Yorker Cover demonstrates the powerful role design can play in social issues. Kadir Nelson’s recent cover image titled ‘Say Their Names’ depicts the murder of George Floyd embodying the...
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New Font Fights Online Bullying
An activist font designed for our times. Over our thirties years as an agency developing branding for clients across almost every sector we’ve seen, used and designed alot of fonts, but never have we...
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Brand Design trends for 2021 and why you should follow them.
What are Brand Design trends and why is it important for businesses to leverage them? Tracking trends in brand design as we do has proven to be fascinating over the years. When a brands seek to...
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Truly Deeply creates the brand for innovative school software, Zunia.
Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution. An innovative new solution from Education Horizon’s Group (EHG)....
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Patisserie rebrand brings to life unique product and drives brand growth
Truly Deeply is excited to share the new look Vienna Patisserie, a unique fusion of traditional European cakes and pastries with a modern Australian twist. From one small cake shop in Kew, the rebrand...
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Rebranding for the right reasons
Photo by Explorenation What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment...
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Nestlé retains title of the most valuable food brand
Brand Finance releases Food 100 Ranking for 2022 Once again Nestlé is at the top of the Food 100 ranking by a significant margin. According to Brand Finance, Nestlé’s brand value is worth $20.8 Bn,...
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Are Adobe and Pantone playing for colour?
We were surprised to open Illustrator the other day and get a warning that the Pantone colour palettes would be vanishing from the app. There’s always been something clunky about the way Illustrator...
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Beyond colour; demonstrating real sustainability and social impact
Sustainability branding is no longer about ‘eco’ colours or colour washing. Brands used to highly depend on their packaging and look to communicate their ‘eco-friendly’ mission. They overly used...
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Truly Deeply unveils latest packaging design for Jenny Craig
New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh...
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Truly Deeply creates Pronto, a unique vapor inhaler brand for the USA
Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing...
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Truly Deeply rebrands 357 Collins St to create a uniquely Melbourne precinct
Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property, their architects...
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